The journey of entrepreneurship can be tough, especially for women. But we have shining examples of resilience and success, such as Naureen Hyat, CEO of Zood Pakistan. Her story inspires us to overcome obstacles and pursue our dreams. Let’s explore Naureen’s journey, her dedication to financial inclusion, and her valuable advice on women entrepreneurship.
Discover Purpose Amidst Challenges
Naureen began her journey facing numerous hurdles, including a lack of family support and navigating through a male-dominated industry. Despite these obstacles, she found solace in her purpose and passion. She emphasizes the importance of discovering one’s calling in life, acknowledging that some may find it later in life, but it’s essential to persevere.
Resilience of Women Entrepreneurship
Throughout her career, Naureen encountered setbacks and failures, but she embraced them as opportunities for growth. She highlights the common misconception surrounding failure and emphasizes that it doesn’t define one’s worth. Instead, it serves as a stepping stone towards success.
Promoting Financial Inclusion
As the CEO of Zood Pakistan, Naureen is dedicated to promoting financial inclusion, especially among women. She addresses the cultural and societal barriers that hinder women’s access to financial services and introduces innovative solutions like the Zoot Card—a Buy Now Pay Later (BNPL) card aimed at providing financial flexibility to freelancers and entrepreneurs.
Networking with Purpose
Networking plays a crucial role in career advancement, but Naureen emphasizes the importance of networking with purpose and dignity. She advises women to seize networking opportunities while remaining true to themselves and their values.
Empower the Next Generation
Naureen’s message to aspiring women professionals is one of empowerment and self-belief. She encourages women to push through challenges, believe in themselves, and pursue their goals with passion and purpose.
Naureen Hyat’s journey exemplifies resilience, determination, and a commitment to empowering women in Pakistan. Her insights serve as a guiding light for women seeking to navigate through challenges and achieve success in their careers. With Naureen’s story as inspiration, the future looks brighter for women entrepreneurship in Pakistan, poised to overcome barriers and conquer new heights in entrepreneurship and beyond.


